What is The Best Aspect Ratio For Instagram? Get 1 Millions Followers

Want the best image sizes for Instagram? In this video I'm going to show you three possible image sizes for the Instagram feed as well as tell you which one I've seen get the most engagement for my agency clients, and we'll cover the best image sizes for Instagram Stories as well, alright? 

Let's get into it, Hey what's up busy people? Welcome to my website. If you are a busy business owner like me, you've had "figure out my social media" on your to-do list forever and it keeps getting shoved down because you don't know where to start, you're overwhelmed, you're in a great place today. 

Every week we put out a quick article to help you with a different piece of your digital marketing strategy. My name is arispur and today we're talking about Instagram image sizes. I'm going to show you the three most popular image sizes for posting to your Instagram feed as well as the one of them that I've seen get the most engagement and reach for my agency clients. 

The Best Instagram Image Size For Posts are:

  • 1080px by 1080px (Square)
  • 1080px by 1350px (Portrait) and.
  • 1080px by 608px (Landscape).

Plus I'll show you an easy way to make them that size, and we'll cover Instagram stories and the right size images for that as well. You may remember when Instagram launched it was all about the square images. That was what the entire platform was built on.

See How to Use Instagram Stories Countdown Feature for Your Business

A lot of people were shocked when they started allowing other sized images! But now you can kind of go three different ways. So the traditional square image on Instagram, which still looks great, is going to be 1080 by 1080, and that's pixels that we're talking about. I like to use Canva for making my images. It's super easy - I can just come right here, type in Instagram, and it'll show me right there, "Instagram post 1080 x 1080." Click it and now I can drag my photo in and it is preset for the size that I need for the traditional Instagram post. 

Now I'm going to show you a couple of less traditional sizes as well and if you wanted to do either of those in Canva, and this is the free version of Canva I'm showing you by the way, you could come up here in the corner, click custom dimensions and then just type in your sizes and whatever size you put in it will create it for you. So that's why I like to use Canva for sizing my images for Instagram. It's just super super easy. 

Now if you want to go wide with your image or you're showing a video in a traditional widescreen format that's gonna be 1080 by 1920, but keep in mind when you post things at this size you are not getting very much space in the newsfeed and I'll show you an example of that here in just a second. 

And the third image type, and this is my favorite and this is what I try and post whenever the image makes sense, is a tall image, a portrait image, a vertical image, call it whatever you want but Instagram will  show 1080 by 1350, and what this does is it gives you a bunch of room in the newsfeed, which I believe means somebody's more likely to stop scrolling and notice your image. 

So here are three different posts all on an Instagram feed The first one is a widescreen or landscape one, the second one is a square one, the traditional Instagram size, and the third one is the portrait one. So if you can imagine somebody scrolling through their feed how much more room you have to catch their eye - you're taking more real estate by doing that vertical portrait one - really important thing to keep in mind though - when someone looks at your Instagram profile, all of the images are still squares. 
So if you do a widescreen image, anything on the edge is gonna get chopped off. So if you have words across your entire image, you may want to make sure they're not on the edges. Or if you do a tall or a portrait or vertical image, same thing with the top and bottom. Only that square section in the middle of your image is going to show on your Instagram profile. 

Instagram Stories? This part's easy They're all 1920 by 1080. Sometimes you have a photo that you want to share that's not that size. I like to use the InShot app to do that. You take it and it will automatically add a top and a bottom to your picture so that it'll show up very nicely at 1920 by 1080 in your Instagram story. 
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